There’s a bunch of articles online that point the blame at the content beast, which is actually a monster of our own creation.
We’re told that this content beast needs regular feeding—that fattening the content beast is good for SEO and the bottom line and whatever bullshit.
The real monster in Shelley’s Frankenstein is the one wearing the white lab coat. Just as the real monster in this whole “feeding the content beast” hullabaloo is us. We’re the weakest link in the content creation process. We’re willing— for money’s sake—to churn out blog posts and web articles. And when I say churn, I mean bombarding people with insipid messages and more incredible promises.
So what’s the plan? How do we tame ourselves and avoid the temptation of feeding the content beast?
I can’t give you a three-step formula backed by recent scientific studies. There’s no formula, no shortcut. But here’s a keyword that might help you: respect.
Respect yourself as a professional. There is such a thing as good taste, good writing, good art, and good selling.
Respect your audience. David Ogilvy was right. The consumer is not an idiot. She’s your wife.
Respect your clients. Respect their time and money. A lot of them depend on you because they’re not an expert in your field.